Many  Owners of Small businesses are using video more than ever.

The world of business marketing is very competitive Unless you have a marketing department or a marketing consultant your race for attention is highly competitive when it comes to a business advertisement online. Luckily for small businesses that’s not the case, with the correct strategy online, you can reach thousands of potential customers via mobile devices using video advertising.

Video is very effective because it grabs the sight and attention of the audience, it can demand action after awareness, and can help the brand be recognized. One major benefit is that video encourages action. Customers are more likely to take action if the video provides them instructions to take such steps, making video a very effective way to promote, educate, and influence your potential customers.


Furthermore,  Small business owners can connect better with customers using video to build relationships and brand awareness.  small business owners benefit from creating small marketing videos because it builds more trust by end consumers. The more approachable and relatable your brand feels the more your audience can identify with you. When creating these video is goo to keep in mind the top 3 videos you must have to attract more customers.

The Three Types of Videos You Business Owners Must Explorer in Marketing:

Promo Videos:

Short Promotional Videos are a smart way to attract, raise curiosity, and bring awareness to the social media platform. online places like Facebook, Instagram, whaps app, and Tik Tok and famous for showing and displaying short video campaigns. social media can generate hundreds of interactions with viewers. The secret to increasing brand visibility is through content that engages your audience and compels them to act, whether that be through commenting, sharing, or participating in the call-to-action, and video is the perfect way to do it.

Let’s take a look at the short promo video below:



This Video is made to bring attention and awareness but also to provide action. Usually, promotional videos are short but straight to the point.

Explainers and Testimonials videos:

These types of videos and famously effective to bring trust and acceptance. Then more brand explainer videos you have the more you present yourself as an expert. It will promote business focus and services, leaving very little room for consumers to ask questions and raise confusion.

The opportunities with video are endless when it comes to providing consistency and clarity with your communication methods, and personalization and engagement with your audience is the key.

Let review the Explainer video Below.


When creating content whether it is an explanation, process awareness, and testimonials ensure the content delivery has a precise focus and actions for the end consumer to consume.

In most explainers videos you want to position your brand as an authority in the industry and explain the solutions to current problems. People want to do business with people who know what they’re doing. Online video provides you with the opportunity to show that you’re knowledgeable in your area of expertise.

The right video content can talk the talk and walk the walk.

At TakeactionTechnology we focus on growing small businesses, increasing their online visibility by leveraging the latest in internet and video technologies.

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